In order to introduce this emerging topic to the students, a Guest Lecture was arranged by Prof B Sushmitha Achar, Asst. Professor at Cornerstone International, Chennai on April 05,2019 at 2.30 PM in College Seminar Hall. She has made the whole session an interactive one by motivating students to open-up and also encouraging them to give the answers for the questions asked. She first explained what Business Ethics is and stressed that “Ethical behavior is doing what is morally right”. Also she explained the key influences of Business Ethics with examples. She also emphasized upon certain key areas such as Corporate Social Responsibility, Rules for Personal and Corporate integrity, common areas where ethics are tested like Advertising, personal selling, pricing etc.80 students participated in this activity
Report by:
Mrs.Pushpalatha
